More than Soccer: How to Build Success on Desert Sand
It is still five years before the soccer world cup in Qatar. But even now not only the athletic and cultural exchange between Germany and Qatar is booming. The Euro-Mediterranean-Arab Association EMA together with the Embassy of the State of Qatar organized a Salon Diplomatique where the new ambassador H.E. Sheikh Saoud A. Rahman H.A. Al-Thani highlighted the excellent German-Qatari economic relations. Some 60 German businesspeople hailing especially from small and medium-sized enterprises registered for the event. They got first-hand information on the manifold business opportunities in this Arabian Gulf state. A special focus was given to the ideas of sustainability, environmental friendliness, and infrastructure in the sectors of machinery and equipment, services, cars and automotive, and medical, local public transportation, and environmental technology, as well as tourism.
“Do not hesitate to come to Qatar. Our country is a safe place with friendly people and a beneficial investment climate,” said the ambassador. “Thanks to the cooperation with Germany as an economically and technologically powerful nation we can use our national resources for our mutual benefit.”
EMA managing director Clara Gruitrooy added, “the diversification of the Qatari economy is a great opportunity for German enterprises to increase their activities in Qatar with their know-how and the quality of products Made in Germany.”
With the Salon Diplomatique, the EMA had the perfect platform for strengthening the relations between businesses, politics, and society in both countries. The 2017 German-Qatari Cultural Year serves as the ideal framework in this regard.
Qatar with its roughly 2.4 million people has a slightly smaller area than the German state of Schleswig-Holstein. In 1999, Qatar was the first Arab Gulf country introducing the active and passive suffrage for women. The country counts among the economic top of the world. It has one of the most free and competitive national economies in the world and ranks as number 3 among all Arab countries with regard to German foreign trade.
The EMA is a regional association for German and Arab small and medium-sized enterprises and corporations with a broad range of services promoting sustainable economic cooperation.